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DiscoveryCloserv1 · Published
Discover Before You Pitch
No syllabus until 3 discovery questions are answered — and target a 60/40 prospect-talk ratio.
The trap
Half the calls opened with a memorised week-by-week curriculum before learning the lead's goal. Silky Patel got a 42-minute, ~90/10 monologue and walked.
The rule
Ban the syllabus until you've asked:
- "What do you want this to become — a hobby, or income?"
- "What's the one thing you can't crack right now?"
- "What have you already tried?" (surfaces the YouTube/offline objection on your terms)
Then pitch only the 2–3 modules that map to their answer. Cap lukewarm calls at ~15 minutes — qualify or advance, don't lecture.
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